Elena Hurtado Dominguez

Chief Executive Officer, Kotler Impact LATAM

She is an expert in Integrated Marketing and Communication.
She is trained in Marketing, Social Communication, Corporate Communication and Business Development.
She has a vast experience in Marketing and Communication as she has been working in the area since 1984;
In 1997 she founded her Organizational Communication agency Multicomehbp www.multicomehbp.com; and implements a management model articulated with marketing; throughout 20 years with Multicomehbp, she implements a model of Image and Reputation Auditing Articulated to market (AIRE) and Marketing and Communication Management integrated to market MYCI.
In 2013, to date he assumes the representation of MERCO, (Business Reputation Monitor in Bolivia, experience that allows him to articulate his knowledge and experience with the Reputation management. www.merco.info
From 2016 to date she assumes the Representation of Kotler Impact for Iberoamerica, Professor Kotler’s Marketing amplification project. www.kilatam.com
She is currently focused on developing Professor Philip Kotler’s project in Iberoamerica, MERCO in Bolivia and advises companies in the development of their integrated Marketing and Communication efforts.

Elena Hurtado Domínguez


“The logic of business consistency, from the perspective of Reputation”