SVP & Chief Design Officer at PepsiCo
Mauro Porcini joined PepsiCo in 2012 as its first Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Sodastream, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker, Aquafina, Lifewtr, Naked, Kevita, Stacy’s, SunChips, amongst many others, as well as new platforms such as Alternative Hydration (water personalization and consumption beyond the bottle) and Spire (Smart Fountains for drinks customization), just to mention a couple. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, licensing, retail, architecture, and digital. Sustainability is one of his main goal as well as one of the company today.
In the past 8 years with his design team he has won more than 1,100 Design and Innovation awards. Lately the company has been recognized by Fortune in their 2018 Driven By Design list, one of only two organizations from the Food & Beverage industry.
Mauro has been recognized with several personal awards, including Fortune’s 40 under 40, Fast Company 50 Most Influential Designers in USA, Master of Design, Most Creative People in Business, GQ 30 Best Dressed Men, amongst many others.
In 2018 Mauro has been recognized with the Knighthood (Cavaliere) by the President of the Italian Republic