Nancy R. Lee

Associate Professor, University of Washington, President Social Marketing Services, Strategic Advisor C+C

Nancy Lee has an MBA in Marketing and more than 30 years experience including Director of Marketing for Rainier Bank and Director of Marketing for Children’s Hospital in Seattle. In 1993, she founded Social Marketing Services, Inc., a small consulting firm in Seattle, focused on strategies to influence public behaviors . . . for good. Social Marketing uses marketing principles and techniques to influence behaviors that benefit the individual, as well as society. Nancy provides consultation, workshops, and trainings to develop social marketing plans that influence behaviors that improve health, prevent injuries, protect the environment and enhance financial well being.

Nancy has been an adjunct faculty at the University of Washington Evans School of Public Affairs and the University of South Florida, and Seattle University.

She has coauthored 10 books with Philip Kotler on on Social Marketing. Social Marketing: Influencing Behaviors for Good (5 editions); Marketing in the Public Sector; UP and OUT of Poverty; GOOD WORKS: Corporate and Marketing Initiatives that Build a Better World and the Brand; Corporate Social Responsibility. She and Kotler’s 11th book will be published late 2021: “Success in Social Marketing: 100 Case Studies from Around the Globe.”

She travels internationally delivering workshops and presenting at conferences.


“Social Marketing Success Stories 10 from Around the World”