Raul Amigo

CEO & President UMUNTU SAS, Colombia

Experience is the story we tell ourselves. For many years I have been studying the way people asign meaning to the experiences they live every day.

When I finally figured it out, I realized a few upper mental processes were the Golden bridge that will connect Brands with their audiences in an unique and unforgetable way.

Experience is not what it actually happened. It is what we remember of what happened. So how do we build memories? How our past influences over our current decisions.

Meaning, memories and the way we learn are the key factors to understand and to manage Brand experiences. In UMUNTU we create programs that help companies around the globe to decode the CX genoma and to turn it into the most profitable source of revenues.

Our company tries to represent the ultimate expresión of how marketing has shift back to the basis: Making your customers world, somehow, a better place.


“Building a better tomorrow through Experience Design”